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Marketing mechanic
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Andrew Naples RJ: Clemen Salad CO: Clemen Post Rating: 0 + / - Total Posts: 214 Karma: 89 Joined: Apr 26, 2012 |
Posted on May 18, 2012 Ive always put good money into marking (like 200%) but I'm wondering how exactly it works. Like if I have a 1000ft store, does +100% marketing make it like a 2000ft store?
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Brent Goode RJ: BB Goode CO: BB Goode Post Rating: 0 + / - Total Posts: 506 Karma: 180 Joined: Apr 5, 2012 |
Posted on May 19, 2012 I am guessing it has nothing to do with square footage, and more to do with covering/saturating your potential market base, or demand base. Of course, I have no idea as to the inner workings of this dynamic, and actually wanted to piggyback a query about why it costs so much more to get from 80% to 100% than it does to go from 0% to, say 70%. Those last few points a ridiculously expensive. And the 80%+ base is already there. So you are actually only buying another 20 points of saturation. My accountants are quite livid about it. They were just saying the other day in a morning meeting, "We are quite livid about this, Sir."So there you have it. |
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Andrew Naples RJ: Clemen Salad CO: Clemen Post Rating: 0 + / - Total Posts: 214 Karma: 89 Joined: Apr 26, 2012 |
Posted on May 19, 2012 Yea mine are all around 250% which makes a big difference. Ill check that out.
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Nwabudike Morgan RJ: CEO Nwabudike Morgan CO: CEO Nwabudike Morgan Post Rating: 0 + / - Total Posts: 108 Karma: 344 Joined: Apr 4, 2012 |
Posted on May 19, 2012 Like if I have a 1000ft store, does +100% marketing make it like a 2000ft store? Yes, this is exactly how it works. |
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